The season is starting, and that means marketing, marketing, and marketing. The road race begins for businesses to get out there, and capture their required target markets. The common methodology for this, prior to the opening of Easy Print, was, let’s print flyers thousands of flyers, using offset printing techniques, so we can distribute them all over town town. Surely if one prints 5,000 flyers and distributes them, people will show up to their venue. Isn’t that how it always worked? At Easy Print, and in Europe and the States, that is considered an ultimate waste of money and paper.

Today in Sharm, there are new tools you can use, to ensure your print requirements are made Easy.

1.    One to one marketing (variable data).
We can change images, message, and pricing, on every printed item without slowing down or stopping the press. This flexibility allows you to reach your audience with more targeted messages, to gain more sales and increase your market share. Whether you need customizable brochures, letters, postcards or other printed items, our variable data printing services are able to provide you with personalization, and most importantly, differentiated marketing. Stand out from the crowd by having unique marketing for each of your targeted customer segments. Variable printing is a key component of our cross media marketing solution, which allows for the interaction of your marketing across print, email and the web.
In addition, personalized print communication has been proven to increase response rates as well as profits. Easy Print now provides producing personalized print material, right here in Sharm. Never before has speaking directly to a customer with print been so inexpensive. This data driven process allows companies to apply the data they currently have in their database, and develop timely and relevant messages to their customers. The tools of variable data printing and one-to-one marketing are becoming an essential part of the print and marketing industries.
The ultimate goal of this new technology is, providing the right information, to the right customer, at the most relevant time.
Typical response rates for static communication (traditional print) range from .5%-2%. Overall, this can be an extremely disappointing rate. With variable data printing and one-to-one marketing, businesses have the advantage of generating a much higher response rate, typically ranging from 10%-15%.

2.    Photo books
Photo Books turn your family, holiday, wedding, new babies, birthday photos, school year books, etc.. into a stunning keepsake for yourself, or as a unique gift. With our online software, there is no need to download or install any software from your side. You can start making fantastic creations straight away, and all from the comfort of your home or office. Sharing your photos with people, hard cover photo books make a great display with instant appeal. In the growing photo specialty market, exceptional image quality helps you stand out from your competition, or wow the person receiving the photos. That is the quality that Easy Print offers.

3.    Posters
Easy Print can print your posters on A3+ paper up to 300 gms (edge – to edge).  In other words there is no white frame around your poster, and your final poster size is an actual an A3. It’s not a few cm’s smaller. Not only that, in addition, Easy Print operates off a machine with printing speed of 70 pages per minute. What does this mean for you? Simple; Easy Print can easily print 100’s of posters, and have them picked up or delivered to you within the same day. This is great for last minute requirements.

4.    Business cards (registrations)
It’s really annoying when you print business cards or flyers, where the front and back of the card or flyer are not aligned. Not any machine can get it right. It’s a technology called registration. With Easy print, tight registration settings ensure that your double-sided prints are perfectly aligned, resulting in a perfectly printed product, which is also trimmed and cut in-line. This means no odd shaped cards or flyers, because the person on the manual cutting machine missed 0.1mm. It’s all automated, giving you the cleanest finished product available in Sharm.

With this in mind, feel free to visit Easy Print, located at The Forum on Zoo St., Hadaba or visit the web-site www.easyprintsharm.com
With Easy Print, this is just the start. Stay tuned for the upcoming new solutions coming your way, making your print life, Easy.