QRious About QR Codes?
What Is A QR Code And Why Do You Need One?
QR is short for Quick Response (they can be read quickly by a cell phone). They are used to take a piece of information from a transitory media and put it in to your cell phone. You may soon see QR Codes in a magazine advert, on a billboard, a web page or even on someone’s t-shirt. Once it is in your cell phone, it may give you details about that business (allowing users to search for nearby locations), or details about the person wearing the t-shirt, show you a URL which you can click to see a trailer for a movie, or it may give you a coupon which you can use in a local outlet.
The reason why they are more useful than a standard barcode is that they can store (and digitally present) much more data, including url links, geo coordinates, and text. The other key feature of QR Codes is that instead of requiring a chunky hand-held scanner to scan them, many modern cell phones can scan them.
How does the cell phone read the code?
The cell phone needs a QR code reader. It takes literally 1 minute for someone with an iPhone, Nokia or Android phone to find and install the reader.
How will Google see them?
If you add them to your website, the search engines will see that your pages have changed, and that you are updating pages. The search engine will see a new image and index it accordingly. At some point soon, the search engines will likely recognize QR codes and possibly index the content in them.
How could you use a QR code?
Your business, no matter how small or large, could use QR codes in a number of ways. You might place one next to every product on your web site containing all the product details, the number to call and the URL link to the page so they can show their friends on their cell phone. You could add one to your business card containing your contact details so it’s easy for someone to add you to their contacts on their cell phone.
Add them to any print advertising, flyers, posters, invites, tv ads etc containing:
• product details
• contact details
• offer details
• event details
• competition details
• a coupon
• Twitter, Facebook, MySpace IDs
• a link to your YouTube video
What is it all about really?
Well, some may not see it yet, but it’s another example of the blurring of the edges of media, as we all rapidly enter this totally connected world. It’s the blurring of the lines between our cell phone and the Internet, always on Internet connectivity wherever we are, whatever we are doing and whatever device we have on hand –whether it’s a cellphone, netbook, laptop, pc, camera, or TV.

Good Reads
7 Ways To Make Your Business Environmentally Friendly
Sharm is going green as well know, and hope. So other than cleaning the streets, and not littering, there are many other things that one can do. This issue, I focus on business owners. Operating a green business is not only good for the environment, but good for your business’s bottom line, because conserving resources and cutting down on waste, means what we all love - saves money. Here are 7 simple things you can do to run an environmentally friendly business, becoming part of team that made Sharm go green.

Do Women Really Believe the Earth is Flat? If they Venture Forth Will they Fall off the Edge?
I do not walk in front of my man to test the ground for landmines.
(E.Moon)
The ‘F’ word has no place in my vocabulary.
Instead I have a belief in ‘EOG’
Feminism is an outdated adjective.
EOG sounds more like a substance to save the planet doesn’t it? However it is my own personal belief in ‘Equality of Genders.’ There now I have said it.
Feminism has been around since the 18th century. In 1792 May Wollstonecraft published her Vindication on the Rights of Woman, an important work advocating the rights of women.
Mary’s attitude stems from being born the daughter of a brutish, tyrannical father who bullied his wife into an exhausted state of servitude.
My answer to the male gender that retains the belief they can chain a woman’s mind and body is simply, “get a grip.” No one can own or chain a mind, you cannot steal another human being’s thoughts and you cannot strangle a soul.

An Expert's Guide To Bargain Shopping In Cairo
By Soraya Morayef
Anyone who claims that they can’t find bargain shopping in Cairo is delusional. First of all, we Egyptians love a good bargain; we may not have created the concept of sales and discounts, but we very well could have. Just take a look at any discount store around the world (Primark, Dollar Store, Forever 21), and you may find several of us arguing loudly over the Sale of the Day rack.

Headlines
What Is Fasting?
In English, ‘fasting’ means to abstain from food or from certain kinds of food voluntarily, as an observance of a holy day or as a token of grief, or repentance. All of the World’s Great religions have fasting.

Latest Reviews
Coping With Stress
Hello Muriel, My partner has recently started a new business and is always very stressed and taken in. Do you have any advice on how I can deal with him, so that I do not do the wrong thing? Thanks, I prefer not to sign my name.

